Author Archives: Xavier Lesauvage

Gillette Dollar Shave Club

The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?

US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of new business model.   Many

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Shopper in front of shelve

Organising Shopper Marketing in your company to deliver point of sale excellence

Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we described in our last post on Shopper (See post

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Federación Española del Café

Innocoaching, learning Innovation by doing

Empowering a team in a complex subject such as Innovation is not an easy task. Which is why we have created Innocoaching. A unique methodology which allows your teams to learn innovation while executing a real company project. All in one! Innocoaching is a methodology that has been developed to serve companies willing to embed

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Out of Home after Crisis

Out of Home sales model evolution after crisis

Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of Home sales model approach by finding ways to gather useful information about consumption trends and

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Binnakle wins prize

Binnakle received the first prize of Gamification World Congress Awards

Our partner Binnakle , the first game that encourages innovation in companies, received the first prize of Gamification World Congress Awards 2015 in the Best Non-Software Innovation category. The GWC Awards aim to publicize and promote the best projects and individuals in the field of gamification. In this edition, there have been over 100 projects,

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Will Amazon Dash change the food retail model?

Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns justified? Well, when you look at the Amazon Dash video you can’t

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Tecnio EASY Girona

Are Spanish Innovation Centers at the end of an era?

  The current post-crisis landscape is forcing Spanish innovation centers to redefine its strategy and size, as the recent creation of Eurecat has shown. Quo vadis “Innovation centers”? For Spanish Innovation Centers, becoming bigger is crucial in order to compete in the new European and “more private” marketplace.   The Spanish R&D system has always been very dependent

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Using Trend Analysis as a Tool to Drive Innovation

Trend Analysis as a Tool to Drive Innovation

When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to start innovating, but almost all agree that trend analysis is a key tool

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Forum for Innovation, Transformation and Excellence in Health and Social Sectors

The ITESSS Forum: define innovation lines within Integrated Healthcare

The ITESSS Forum is a forum of innovation and excellence in social services and healthcare. It is a tool that must facilitate the necessary conceptual debate for the transformation of the current social and healthcare models in favour of a new integrated healthcare model. The ITESSS Forum intends to help in the generation of knowledge and

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ESAD Open Innovation

Open Innovation with Henry Chesbrough at ESADE

Open Innovation is one of the key topics in Innovation Management and today is widely used across companies with very positive results. This concept “of opening innovation to external partners” was initially used by companies such as IBM or Lilly in their R&D and Innovation projects. Other companies soon followed suit. For instance, Procter & Gamble

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